Effective Presentation Techniques

Making catchy and persuasive presentations by using effective presentation techniques is more than an art, it is a brain science. In recent years, a great deal of resources and effort has been devoted to understanding how the brain works. This is good news for you; especially if you are making speeches that require you to seduce the mind and heart of a community. Neurology research reveals dozens of productive information that every business person should use in their presentations.

   Now let’s take a closer look at this useful information, in other words,effective presentation techniques.

1. Always Customize Your Slides

   People have similar desires and dreams, but under these similarities there are differences that vary from person to person. Based on this, we can say that your presentations should showcase what is important to this unique community. Here are a few examples of things you should always include in your presentations:

• Terminologies that make sense to the community
• Proof that the points you mentioned make sense in the context of the community’s experience
• Details relevant and interesting to the community

 2. Tell Show

   Recent research in neurology shows that people process words and pictures in different parts of the brain. If you include pictures as well as articles in your presentations, you will increase the likelihood of remembering your message in your presentation.

   When you’re going to make an important point, try using text and graphics together on your slide. A video that you add will make your presentation more memorable, as it will activate different parts of the human brain.

3.Plan How to Direct The Attention of the Community

   Make the important parts of your presentation bigger, brighter (or louder) to make sure your audience is following your argument. Create an outline so that your audience can track exactly which part of the presentation your message is.

   If you want your customers to understand a complex topic – such as a multi-stage supply chain diagram – put your slide piece by piece, making only the part you are talking about at the moment appear.

4. Provide enough information

   Instead of giving the community a lot of information, give enough information to support your message. Remove irrelevant details from your presentation and pass on the information necessary to understand your message. Get down to the bone, not deeper.

   Organize your presentation into a story with a beginning, middle, and end, as people prefer stories that give a sense of wholeness in this chaotic world. This makes it easier for your audience to follow your presentation.

5. Speak Directly to the Audience

   Presentations should be more like a conversation between friends than a lectern, lecture, or (worst of all) a sermon. Relax and take a breath. Use the tone of voice you use in one-on-one conversations.

   Let your eyes meet the people in the group. Tell your story as if you were telling it at a dinner party. Don’t play around with your notes or speak over your notes. Rehearse until you’re comfortable enough that you don’t need notes.

6. Try to Use All Tools of Communication

   See your slides as visuals that help you communicate with the community, not the presentation itself. At the end of your presentation, the audience should feel that they understand you, not the presentation.

   With this in mind, an event or an example you will give will be much more effective than any visual you show on the screen.

7. Take Breaks for the audience to rest

   If your presentation is longer than a few minutes, you should take small breaks to give your audience time to digest what they are listening to. These intervals can consist of a cartoon, a short video clip, or a question you ask the audience. Breaking out of the rhythm will help keep what you say memorable.

   As we just mentioned, the active participation of the audience rather than passive listening allows different parts of the brain to be activated and the presentation becomes more memorable. More importantly, adding the audience to the presentation will help you gain momentum for the next steps.

8. Prepare the Audience to Ask Questions

   The last thing you want to ask is “Anybody have a question?”  There is a silence you will encounter when you ask. Try to think of questions you might encounter to make sure the question and answer part goes through in a useful way. Remove anything that might answer those questions from your presentation.

   What if the audience just keeps sitting without asking questions? Don’t panic. If you wait silently for 20 seconds with an expectant expression on your face, social pressure will cause the first question to be asked, followed by other questions.

One Stranger

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